I was recently tasked with organising a conference for my employer. This was a big deal for me as I’d simply never done it before. But my boss said it was OK to go right ahead, but that he wanted to see something a little different; something that would make our customers and potential clients sit up and really take notice.
Now I won’t bore you with the details, but we’re a business to business supplier of electronic components so our target market is quite a niche one. Our products are quite specialised, but we’re still targeting quite a few thousand engineers and procurement people etc.
So here’s what I decided to do. I organised my conference in a movie theatre. I booked out the auditorium for an early afternoon and evening and let the supplier do the rest. And honestly – it was so easy.
Cinema venue hire couldn’t be easier, but I’d never come across the possibility before – nor had I considered it. But a college friend told me that he’d had to do pretty much the same thing and had that he’d booked with Cineworld – and that they did all the hard work.
As you can imagine – as a complete beginner, this is what I wanted to hear. Of course, I fully understood what messages we wanted to try and get over to which groups of people – and how my boss wanted us to do that – i.e. via a conference and some presentations at that conference from our key staff. All that was the easy part for me. What was worrying me were the nuts and bolts of the whole operation – as well as the requirement for our event to be a little “off the wall”.
I also knew my boss was testing out my common sense abilities here as I’m still relatively wet behind the ears in industry terms.
So if you’re in the same boat, check out conference venues at Cineworld. It really made people sit up and take notice, we got a far bigger audience than we’d anticipated and they were all certainly wowed by the state-of-the-art digital projection facilities on the big screen. The cinema had plug and play capabilities which made it straightforward. Believe me – when you see your PowerPoint presentation presented 30 feet high in a theatre, you really remember it!
Also, Cineworld has its own specialist event organisers who met with our various specifications for seating arrangements, refreshments, timings etc., and really helped meet my boss’s objectives of standing out from the crowd. Even better, it was all for a surprisingly cheap great deal – so I got even more kudos!